Pennsylvania Convention Center

Identity

Print Communications

As the Pennsylvania Convention Center prepared to open its expanded facility in the Spring of 2011, Alusiv designed its new brand identity. The spiral movement within the logo represents the dynamic exchange of information and energy around a central artery. Formally this artery is true angle and orientation of Broad Street within the city plan. The tagline "In the Heart of It All" communicates the physical and psychological nexus of the Center.